then CPS rito that would be a plain rap credit card Valuations oberon no bells and whistles then you have it with it went from so let’s just say if we couldn’t swipe it and we had to key it in because the magstripe was bad on the back of that card you see it jumps almost basis points because once again we eat it versus swiping it more risk involved so there’s a higher interchange rate now I mentioned earlier about a small ticket the actual interchange rate is one point five five and four cents a transaction so once again it’s going to keep the pricing competitive for that burger joint
with their average tickets are only seven eight nine dollars CPS rewards that so that’s your first level of rewards so we go from plain rap card of . to . if they swipe that card but look what happens if they if they key that rewards card vs swiping it it goes to one point nine five percent versus . so once again when you’re looking at to your merchant statements if they have a terminal right there on on hand and you’re seeing a lot
of key data or a lot of lot of rewards to there might be something wrong with that terminal and might not be reading the cards properly and once again this is where you can put on your consultant trusted advisor hat and help them out and I mentioned earlier that there were new interchange rates I guess they’re not so new anymore they’ve been around a few years now but for nonprofits so if you want to specialize in nonprofits sometimes in the past nonprofits were set up as retail type scenario so they were paying rapes like . for a dime and now of a sudden
you come into John’s that guess what there’s actually a better interchange rate for your type of business if you provide me with your C certificate proving you’re a non-profit entity I can actually give you lower rates so you see there’s almost basis points right there that could be used towards more profitability to towards your pocketbook and more savings towards that nonprofit or charity earth that stands for electronic interchange reimbursement fee well nobody is getting reimbursed on the merchant side is actually costing them much more money so we’re going to show you here in a minute what might cause the earth so if they bypass the ABS that address verification if they don’t
